case study
Peekaboo
PEEKABOO AND HIS LABEL RARE BREED NEEDED AN ELEVATED LOOK SURROUNDING HIS EYES WIDE OPEN ALBUM CAMPAIGN. THEY WANTED A MORE MODERN, MATURE, AND SINCERE AESTHETIC TO THEIR VISUAL IDENTITY, WHICH WE DEFINED INTO TWO PARTS: FIRST AN APPROACHABLE QUALITY — SOMETHING RAW AND LESS DESIGNED; SECONDLY THEY WANTED TO MAINTAIN FIDELITY TO THE MEDIUM.
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“Working with Super Evil Genius Corp was an amazing and inspiring experience. I had a vision for my rebrand and what my project means to me and they really nailed it. They care so much about what they do, and they go GREAT lengths to ensure you’re satisfied.”
Matt Lucas
Peekaboo
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